Stephen: Yeah, that’s right. So far as from an item viewpoint, no one’s doing exactly what we’re doing. You realize, you’ve got the lead gen category where we shall take on both the lead gen category and loan providers, so both edges for the market. We’ll compete on key words and Search Engine Optimization positioning and search rankings…we’ll compete for the reason that world. Our rivals with regards to like social purchase stations, we’re competing with any brand name this is certainly attempting to target this extremely valuable millennial market once I think of marketing on social networking sites, on Facebook.
Then we’ve got our proprietary channel where we’ve partnered, more often than not solely, with one of these associations, therefore we’ve driven the pupil loan platform for United Airlines Mileage Plus solely therefore we’ve this channel that is exclusive well where we’re acquiring clients through our community of lovers. No body is performing what we’re doing, but we do take on really anybody who is within the education loan category, who’s seeking the customer that is same. You will be competing, but we reside in some sort of where that kind of available market and open competition for clients i believe is inescapable since these intermediated areas mature. Keep reading →