Acquisitions OkCupid: What It Indicates for Online Dating Sites. Over sixty matchmaking

Acquisitions OkCupid: What It Indicates for Online Dating Sites. Over sixty matchmaking

Do the $50 million sign the demise of online dating sites or even the beginning of a wealthier electronic matchmaking event?

This informative article is through the archive of your lover .

The web internet dating sites Match.com and OkCupid is now able to incorporate another delighted few to her set of effective fits: by themselves.

IAC’s Match.com, which is the owner of children of online dating sites biochemistry this is certainly including.com Anyone mass media, and SinglesNet, bought OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid supplies the service 100% free, helps by itself through marketing, and usually lures young singles exactly who relate solely to the website’s stylish, online era ethos.

Precisely what does the corporate wedding hateful for future years of online dating sites?

  • Two Sites Won’t Modification Much,reports Adrianne Jeffries in the Nyc Observer. OkCupid President Sam Yagan says to Jeffries that their website will stay complimentary and therefore their investigation arm–OkTrends–will manage evaluating individual data to surface online dating sites fashions, though it will not put facts from Match.com or its connected websites (you may recall OkTrends instructing you that the male is almost certainly going to content unsightly ladies).
  • OkCupid Community Could Flee,predicts The Atlantic’s Nicholas Jackson. He suspects IAC would like to transform as numerous fusion 101 OkCupid users as you possibly can to Match.com customers but believes it is a worst tip. Keep reading →